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An area many businesses fail to recognise as a way to increase profits is by utilising their existing customers. Don't view each sale as a "one-off". Look to build a long term relationship with your customers and entice them to keep coming back.

In order for that relationship to be cultivated properly Keith Hernandez Jersey , you will need to have some method of keeping in touch with your customers on a regular basis. For this to be possible you will require some personal information about them.

How to get your customers details without making them feel pressured.

We have all been in a shop where a pushy salesperson has fallen just short of demanding our name, address and telephone number. When you have simply bought a pair of shoes you are bound to feel that this information is unnecessary. The shoes don't come with a special guarantee and are unlikely to need a 500 mile service, so there is no obvious reason for you to provide your life history.

There are two things at fault here. The first is the amount of information being requested. Most people have an email address and that is sufficient to maintain contact. Even asking for a first name is not necessary as correspondence can be sent to "Dear Customer". DO NOT take any details from the customer's payment card or cheque as this will rightly be viewed as an invasion of privacy and will do much more harm than good. It may even leave you open to legal action.

The second stumbling block is poorly trained staff. Staff should know why they are asking the customer for this information and be able to explain that clearly to the purchaser.

A sample sales line could be: Our Company is sending out a monthly newsletter which includes fashion tips Orlando Cepeda Jersey , seasonal offers and "Money-off" coupons for subscribers. All we need from you is your email address. You can unsubscribe at any time you want.

Nice and low-key. You have to make it easy for your customers to say "No" without feeling pressured or embarrassed.

Another method to increase profits can be used at the point of sale. As an example, let's say you are selling potted plants. Your customer is at the checkout with their fresh, flourishing houseplant. What else could you offer to sell them in order to compliment this purchase? A book on how to look after house plants Chris Carpenter Jersey , an attractive ceramic pot to display the plant to better effect, plant food to keep the plant healthy? You might even find that the add-ons are of higher value than the original sale.

If you view your customers as more than just a single sale you will begin to attract more custom from the same people that use your business. A simple way to increase profits and reduce advertising costs.

Search Engine Optimization (SEO) is an upcoming field which is helping develops and grow business like never before. With the onset of the internet age, more and more companies are going online with their products and services. Several starts up companies are even operating directly from their websites without even opening their own offices. In this fiercely competitive world Vince Coleman Jersey , it is extremely important that your company website gets a page rank which is better than that of your competitor's sites in well-known search engines like Google, Bing, Ask Jeeves or Yahoo.

However Mark McGwire Jersey , SEO being a very vast and diverse field, there are bound to be mistakes by the SEO professional or the company in positioning their website amongst the millions of other pages. If your site does not possess the necessary appeal or information necessary to capture an audience, it can lead to potential loss of clients and such incidents spoil the reputation of your website amongst search engine page ranks.

Thus it is important to avoid following mistakes:

1) Vague Titles and Content

Page ranks are based on the relevance of the content of your webpage to the criteria which is searched for by the customer. If your content is vague and not related to the title of your page or vice versa Whitey Herzog Jersey , then the page rank allotted to your webpage will be low. Thus, it is advisable to make sure that the titles and the following content are in agreement and is about the service or product that the company is offering. Also, the title should be such that it should grab the attention of the visitor and induce him into spending more time on the page.

2) Bland or Irrelevant Content

As is well known Lou Brock Jersey , "Content is King". The prime focus of the SEO project should be that the content on offer on the pages is relevant to the purpose of the site. Also, the content should not be bland with only praises for the products or services of the company. The content should be such that the viewer is enthused into knowing more about the company or using its services.

3) Complex Articles

Not all viewers are literary geniuses. This should be kept in mind when designing the layout and content of the website. The content and page layout should be refreshing, with easy to read and useful information and valuable content. Certain tactics like use of bold and italics tags can increase the keyword density of the page which would lead to better chance of your page turning up in the top results of search engines.

4) Misuse of Keywords

Keywords are basically used to put relevance to the content of the site in the view of the search engines. However Mike Shannon Jersey , misuse or rather unnecessary use of keywords, without the supporting content or service can lead to the search engines assigning a lower rank to your page. Thus, keywords should be used only in context of the content.

5) Tricking Search Engines

The search engines today are very smart and can record information in its database. Using techniques such as masking and clouding can cause the site to be banned by the search engine and the page won't turn up in subsequent searches. Today Tim McCarver Jersey , many people choose investment in Home Sale by owner websites, which is a great idea to earn some lucrati. Cheap Authentic Jerseys Cheap Jerseys China Wholesale Cheap NHL Jerseys Cheap NFL Jerseys China Cheap Soccer Jerseys From China Cheap Hockey Jerseys Cheap Replica NFL Jerseys Wholesale Jerseys Wholesale Jerseys From China Wholesale Jerseys From China