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Michael Jordan has made $1.3 billion from his 36-year partne
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Registrato: Mag 15, 2020 Messaggi: 1676
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Oggetto: Michael Jordan has made $1.3 billion from his 36-year partne Inviato: 23-10-2020 5:25:47 |
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Michael Jordan has made $1.3 billion from his 36-year partnership with Nike
Michael Jordan has made roughly $1.3 billion from his deal with Nike since signing with the brand in 1984, according to Forbes.To get more news about cheap air jordan shoes china, you can visit nkspaces official website. nkspaces2010 !
"It is the richest athlete endorsement deal ever but also arguably the biggest bargain given that Jordan helped transform Nike from a scrappy underdog into one of the largest, most valuable consumer brands in the world," Forbes reported on Sunday.
However, the deal might not have happened at all had it not been for the NBA icon's parents.
During episode five of "The Last Dance," ESPN's docuseries about Jordan and the Chicago Bulls, which aired on Sunday night, Jordan explained how he almost signed with Adidas before his mother forced him to listen to Nike's offer.My mother said, 'You're going to go listen. You may not like it, but you're going to go listen,'" Jordan said. "She made me get on that plane and go listen."
Nike offered Jordan a $500,000-a-year deal for five years, as well as his own shoe, the Air Jordan, something that Adidas was not prepared to do.
"Nike made this big pitch," Jordan said, adding that his father told him, "You'd have to be a fool, not taking this deal. This is the best deal."
According to TMZ, Nike projected $3 million in sales of the Air Jordan in the first four years of the deal but ended up selling $126 million worth of the shoes in the first year alone.
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