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Before you run your first ad Carlos Sanchez Uruguay Jersey , before you send out your first email, there are two important questions you need to answer.

1. Who is your target market?

2. What makes them buy or sign up with an organization?

The easiest and cheapest way for you to find the answer to these two questions is through testing and tracking. These methods will highlight your advertising strengths and weaknesses and allow you to maximize your marketing dollar.

Testing:

The purpose of testing is to increase the response rate to your ad or offer. For instance, you could write a sales letter and test out different headlines for the ad. Often a headline can make all the difference in your response. Many marketers have increased sales by as much as 200% simply by changing their headline. Remember, even if your ad is producing steady sales Alvaro Pereira Uruguay Jersey , you should always test. A small change could move your sales from steady to overflowing!

Tracking:

You should keep track of everything you do in your business. Not just your profit and expenses, but also your promotional and advertising campaigns.

Let's say, for example, you're running an ezine ad. What kind of information should you keep track of? The most essential are:

Where you placed the ad including the name of the ezine and date the ad was run

How many subscribers to the ezine

The cost to you

The number of responses generated by the ad - Dividing this into your cost will show you how much you paid for each response

The number of sign ups you got as a result

Contact person and email address for ezine

The URL of the ad you used. This is especially important if you promote more than one program

Any comments or notes you'd like to keep

Headline used in the ad

You could also keep track of other items Alvaro Gonzalez Uruguay Jersey , depending on how detailed you would like to be. The important thing is to study the numbers. Some ads may produce great interest but if no one buys, your profit is zero. Other ads may produce only a few click throughs but generate more sign ups. Which ad was worth the most to you? Obviously, the second one.

You will also probably use other forms of advertising, such as maybe a pay per click program Abel Hernandez Uruguay Jersey , and it is just as essential that you keep track of these numbers as well. Set up a spreadsheet in Excel or keep one on paper. Every dollar you spend on marketing should be tracked so you don't waste precious money on things that aren't working.

Also, don't forget, if you have a prospect and you're not sure how they found you, ask them! You must keep track of all your leads.

Do not underestimate the power of testing and tracking! By following these techniques Nicolas Lodeiro Uruguay Jersey , you'll know exactly where you're making money online.

By: Anne Ahira
Editor The BEST Affiliate Newsletter

Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid Maxi Pereira Uruguay Jersey , dyed-in-the-wool psychology. He knows he doesn't have to use new fangled techniques, when his simple marketing has stood the test of time.

If you don't believe in Santa, you'd better change your mind, because the fat man from the north pole rocks on and you too can do the same if you stick to the basics. Find out if your product or service matches up by reading the article below.

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If you go to the heart of Santa's marketing, the one word you come away with is 'consistency'. Generation after generation have been exposed to one brand, one message Matias Vecino Uruguay Jersey , and the same powerful imagery. Just like Mercedes own the term 'luxury' and Volvo owns the term 'safety', Santa owns the word 'hope'. Every kid worth his Nintendo, hopes he's got enough points on the goodness scale to justify a mountain of gifts.

Yet, most companies get tired of their own brand. They chop Mathias Corujo Uruguay Jersey , change and pour thousands (if not millions) of dollars into a bottomless pit of mindless change. Take a look at McDonald's advertising, for instance. McDonald's own the word family outing yet their ads have been straying down the teenager path. Does it make sense to consistently occupy one niche? You bet it does! Families go out with their kids to McDonalds. These kids sprout into budget-conscious teenagers that hang out at McDonalds. They have kids and grandkids and guess where they all end up. At the big yellow 'M', that's where!

Santa doesn't waver. His customers are kids. Like several marketers, he might have been. Wholesale Jerseys Wholesale Jerseys China Wholesale Jerseys From China Cheap NHL Hockey Jerseys Cheap NBA Basketball Jerseys Cheap MLB Baseball Jerseys Wholesale Jerseys China Wholesale Soccer Jerseys Wholesale Nike NFL Jerseys Wholesale Jerseys China